When you think about Amazon sales and advertising, the sales platform comes to mind. But Danielle Waller, Amazon’s head of expertise at Merkle, did the business at SMX Next last month as a brand in travel, entertainment, financial services and even the car should educate itself about the right time. Waller, who has worked with Amazon on behalf of customers for the past six years, is optimistic about the e-commerce behemoth’s move to design new ads, sales and content services that will enable brands using the platform and its network.
“Understanding that Amazon has more than 300 million user accounts worldwide, and knowing that they have first-party data, is a very whatsapp phone number list important platform for brands to start with. understanding and really starting to shape their media plans, ”he said. audience.
"Even if you're not a seller, even if you don't sell on Amazon." The first step is to analyze the brand’s message and value proposition, and then think about how you can engage customers as your brand through the various services in the brand. Amazon and its network.