The title of this Xiaohongshu explosive notes: This is the legendary play of hard- to-get-getting, hahaha! ! ! Cover title: When my girlfriend asked me to shoot an atmospheric video for her These two titles have nothing to do with the product being promoted, but the topic is close to life and is more likely to attract young people to click. The content of the video is a little story about the couple's daily relationship, which will resonate with young couples and improve the video completion rate and discussion points. Bringing in the product in an appropriate scene fits the plot without being too rigid, and the finished atmosphere video at the end is also a plus.
The text copy is a relatively weak form here, simply Fax List bringing the topic of the product, which is easy to get the recommendation of the platform. When Xiaohongshu lays out content marketing, it is necessary to understand the shell of the "sugar coating" of the explosive text and the core of the "cannonball" . Case 2: Hitachi Refrigerator In the title, " new kitchen ", " 200,000 " and " smashed " are relatively powerful words. At the same time, the protagonist is not directly pointed out, leaving suspense and making readers have the desire to click.
In the video, the suspense of the title is answered, and the product is introduced. In addition to a brief introduction to the appearance, the blogger also combines the functions of the refrigerator to share some usage skills and experience, as well Fax List as make comparisons to highlight the advantages of the products. This kind of video is very detailed shooting and commentary, so that people who watch the video can follow and understand, and also have a certain sense of substitution.