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Maichel David
Apr 20, 2022
In General Discussions
On August 8, 2018, Ali announced that it would integrate the membership rights of its various products and launch 88VIP. Only users Taiwan Phone Number List with a naughty score of 1,000 or more can spend 88 yuan to buy. This project is also a cornerstone of Ali for the next ten years. At the juncture of the third time, Ali has also further upgraded this project and Taiwan Phone Number List continued to add new rights and interests. One card spans the nine major events of "eating, playing, listening, watching, buying, traveling, health, finance, and home". Life scenes, and unified membership rights, so that 88VIP users can save about a few thousand yuan a year. However, for 88VIP, saving money for users is only the most basic benefit. According to a transcript released by Ali Taiwan Phone Number List before, 88VIP members have saved more than 10 billion yuan in one year, becoming a veritable "ten billion subsidy", which is also a large expenditure for Ali. Why does Ali prefer to lose money and sell members? Of course Taiwan Phone Number List there are also considerations behind it. Initially, the membership model emerged from offline brick-and-mortar stores, mainly based on the points system, which brings a membership experience to shopping without much preferential services; however, with the rise of the Internet, people’s consumption relies more on e-commerce platforms and online shopping. Buying has become the main tone of shopping. Nowadays, the mobile Internet dividend is gradually disappearing, and the Taiwan Phone Number List ceiling of the e-commerce platform is clearly visible; therefore, everyone is competing for stock users, developing Taiwan Phone Number List the existing stock market, and improving user stickiness, and the membership-based e-commerce model Ali is not the first launch, Amazon Amazon Prime was launched back in 2005.
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Maichel David
Apr 07, 2022
In General Discussions
The title of this Xiaohongshu explosive notes: This is the legendary play of hard- to-get-getting, hahaha! ! ! Cover title: When my girlfriend asked me to shoot an atmospheric video for her These two titles have nothing to do with the product being promoted, but the topic is close to life and is more likely to attract young people to click. The content of the video is a little story about the couple's daily relationship, which will resonate with young couples and improve the video completion rate and discussion points. Bringing in the product in an appropriate scene fits the plot without being too rigid, and the finished atmosphere video at the end is also a plus. The text copy is a relatively weak form here, simply Fax List bringing the topic of the product, which is easy to get the recommendation of the platform. When Xiaohongshu lays out content marketing, it is necessary to understand the shell of the "sugar coating" of the explosive text and the core of the "cannonball" . Case 2: Hitachi Refrigerator In the title, " new kitchen ", " 200,000 " and " smashed " are relatively powerful words. At the same time, the protagonist is not directly pointed out, leaving suspense and making readers have the desire to click. In the video, the suspense of the title is answered, and the product is introduced. In addition to a brief introduction to the appearance, the blogger also combines the functions of the refrigerator to share some usage skills and experience, as well Fax List as make comparisons to highlight the advantages of the products. This kind of video is very detailed shooting and commentary, so that people who watch the video can follow and understand, and also have a certain sense of substitution.
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Maichel David

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